How I Create Brands: My Holistic Process

Whether you are at the very early stages of your business journey or are ready for a fresh makeover for an existing brand, I can help you create the brand presence you deserve with an investment that suits you. Having brand identity that helps visually share your brand's story is SO important. That's why I take a 360 holistic approach to design - resulting in a comprehensive brand system.

My client’s values, goals and visions are at the forefront of every thought and I encourage them to be with me every step of the way to ensure they are a part of the whole journey to growing their brand. I partner with brands whose values resonate with mine. I do this as it helps me to really connect and relate completely to your brand, your vision, your customer and your product.

So what does my branding process look like? This is the journey we would go on together:

- 01 – CONSULTATION

After receiving your client application form, I will book in a time with you to have a 30minute video consultation call. On this call we will get to know each other, chat about your business ideas and work out whether we are the right fit for one another. If we do decide to move forward, I will then give you all the information you need to get things moving!

- 02 - DISCOVERY & STRATEGY

A beautiful design is nothing without a solid brand strategy. At this stage of the process, I will get you to fill in a discovery questionnaire that will help me to learn about your vision and brand purpose. After this, together we will build a strategy that best communicates your messages and connects with your target market. Depending on the package you choose, we will then have a 1:1 strategy call to go through it together.

- 03 - VISUAL EXPLORATION

 Once we have a clear idea of our strategy, we can then begin the visual exploration stage – my favourite stage! I will begin by storytelling and creating visual mood boards that will represent the overall look and feel of the brand and its visual direction.

- 04 - CREATE & REFINE

When you are happy with the visual direction, I will then begin to create your visual suite! The suite will include logo’s, fonts, colours, patterns and graphics - depending on the scope of your project and the package you choose. The concepts will be presented to you in a beautiful PDF and can be refined up to two times.

- 05 - FINALISE BRAND & LAUNCH

 At this stage in the process, your designs are finalised, and all the assets are sent over to you to share with the world! Get the bubbles ready – it’s almost launch day! This is not the end of our journey though… whatever package you choose, I will be available to answer any questions you may have about the design files and how to use them.

What kind of brand should you expect at the end of this process?

 1.      Stands out from the rest.

Competition is constantly growing which means there are lots of businesses that will offer a similar service or product. This means that it’s down to your brand to make your business stand out and get noticed. I make sure to build an entirely unique brand for your business, one that gets noticed and positions you as an expert in your field.

2.     Builds authentic connections.

At the core, branding is an emotional experience for its audience. It’s the emotions that someone will immediately feel when they look, hear and touch your business on any level. I ensure that your core values resonate throughout your brand and touch your audience in a way that will completely outshine your competitors.

3.     Attracts your ideal target market.

At the early stages of my branding process, I take time to really get to know your business, who your ideal audience are and how we can attract them. By fully understanding who we are targeting, I am able to create a brand that speaks to them in a way they desire and connects with them emotionally.

Ready to get started and build a brand presence you deserve with an investment that suits you? Enquire here and let’s chat!