Ready to supercharge your business with Pinterest?

Supercharge? My business? I’m all ears…

Are you using Pinterest in any way for your business right now? If not, here are some really good reasons why you should be!

First of all, Why Pinterest?

There are so many reasons why Pinterest is a great opportunity for businesses but one main reason is that it enables your business to reach a whole new audience! One pin can lead to ten pins and then another ten pins, and so on. Pretty good hay?

What are the benefits of using Pinterest?

• Increased awareness

• Additional blog traffic

• New leads

• Increased sales

Here are 5 mega reasons you should start utilising Pinterest for your business, regardless of what type of business it is!

1. Pinterest converts more browsers into buyers

Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source.  Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.  Yes Pinterest!

A good way to think of Pinterest is as a big, visual search engine. People often turn to it for inspiration or during the research phase of their planning. I’m pretty sure most of us have tried at least one of Pinterest’s recipes – am I right?!

2. Pinterest drives traffic

Pinterest is an amazing tool as it links every pin you post, to your website, which, in turn, drives more traffic! This traffic does rely on good content though. Ensure that you are creating content that your audience likes and wants to see! 

3. User engagement is super high

Users on Pinterest like to simply scroll around, discovery new things, be inspired and share them with other groups of people. Why is this helpful for a business? Because it means that your pins are more likely to be seen and spread to a wider audience!

4. Discover what your audience loves

One of the (many) amazing things you can do with Pinterest is to see what’s trending right now.  Follow anyone who follows you so you can see what inspires them. It’s a great way to have a first-person look into their mind! 

5. Pinterest helps you to grow your email list

Got an irresistible opt-in (this could be a downloadable freebie) you want to share to a huge audience? Pin it and watch your email list sky rocket!

Pinterest should play a role in your overall marketing strategy. If you haven’t got a marketing strategy, now is the time to get one nailed to help the growth of your business. Stuck? Enquire here for my 2 week intensive strategy service!